Playbook

Become the clinician patients ask for by name.

Visibility without a big ad budget.

The lessons

Complete your Google Business Profile.

Most patients search locally first. Fill out every section, describe what you actually do, and keep your hours and photos current.

Ask for reviews the right way.

Make asking a simple habit with happy patients, and check your state board’s rules on testimonials and review requests first.

Teach in public.

Share short, plain-language posts and videos. Explain how you evaluate patients, who is a good fit and what realistic results look like. Teaching builds more trust than promotions.

Build referral relationships.

Get to know local professionals who serve the same people without offering what you offer. Never pay or receive anything of value for a referral.

Your edge is the relationship, not the price tag.

Be clear about your philosophy of care and why you opened. The right patients will recognize themselves in it.

Everything shared here is one owner’s experience. Check with your own attorney, accountant and medical director before acting on it.

All playbooks · Next playbook: Protect the owner

Bring this to the room.

Talk it through with owners who have been there. Next Pressure Point: Wed, Nov 18 · 7:00 PM ET (4:00 PM PT).